LINE X 313@Somerset Mall: Singapore Pop-up style!

LINE X 313@Somerset Mall: Singapore Pop-up style!

LINE, the popular app created by Japan, is finally gracing Singapore’s 313 Somerset mall with a pop-up store, for the second time!

Photo credits: Naver

Pop-up store period: 8 June 2015 - 5 July 2015

OMG, I knew many people loved LINE, but I didn’t know that it was to this extent! Long queues just to get into the pop-up store!

To ensure you get your favourite line collectibles, please do come check them out as soon as you can! Prices at the pop-up store will range from $2.50 for a folder to $298 for a LINE cuddle doll (a big one!)

Photo credits: LINE Website

Hear Hear! Line users also has additional privileges!

  • All LINE users will receive 10% - 20% discounts
  • Type your receipt number in LINE event official account for a sure-win lucky draw of LINE merchandise.
  • Notice of LINE Brown x LAMY Limited Edition pen sale will be highlighted via LINE Event official account.

Official LINE merchandise also includes exclusive collaboration items, such as the limited edition with EZ-Link, Swarovski and LAMY pens!

As part of the improved LINE experience, this year's LINE Friends Pop-up store at 313@Somerset will feature a photo zone, complete with a backdrop for you to take the perfect selfie with your favourite LINE Friends characters. 

LINE Happenings!

Here are a few events going to happen during the LINE pop-up store period:

Date: 12 & 19 Jun, Fri : 7pm
13 & 20 June, Sat : 3pm & 7pm
14 & 21 Jun, Sun : 3pm & 5pm
Meet the lovable Cony and Brown mascots 

Date: 13 & 20 Jun, Sat : 5pm, L1 Atrium
Xu Bin, Aloysius Pang and Kimberly Chia will join Cony and Brown to spend an afternoon of games and fun.

Date: 8 Jun – 5 Jul, L1 Atrium 
Swing by and snap your best shot at our LINE FRIENDS Summer Walk of Fame. Post on instagram with #‎313BFF and you could win $100 313@Somerset shopping vouchers and exclusive LINE premiums!

Took some photos with blogger friends:
 Sharon and I

Fid and I

Hanna and I

From left: Fid, Yueqi, Michelle, me and Hannah

Tried to look as cute as Sally but failed terribly!

Photo credits: Naver

Remember to hashtag: #313BFF and #BFFNOMATTERWHAT to qualify!

It's all happening at Level 1, Atrium of 313@Somerset mall, so head down quickly for a chance to get your cute Line merchandise!

I really loved the wonderful goodie bag from LINE and 313@Somerset, so happy!

So many cute goodies~

LINE Balloon heads!

Loved it so much after I blew the balloons up! Teehee~

 Stickers and handheld plastic fans...

 Plus... the Head plush doll collection~!

Photo credits: Naver


You can now also download 313@Somerset unique BFF stickers on LINE, so please check them out and download the cute stickers to share your BFF moments!

For more updates, please follow 313@Somerset on facebook here: https://www.facebook.com/313somerset

Location: 313 Orchard Road
Operating Hours: 10am – 10pm

LINE Pop-Up Store
Location: 313@Somerset, 313 Orchard Road, Level 1 Atrium
LINE Homepage: http://line.me/en/
LINE Facebook Page: https://www.facebook.com/singapore.line
LINE Official Youtube: https://www.youtube.com/user/LineAppGlobal

This is an invited media launch event. Thanks to LINE and 313@Somerset for the invite!

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