"THEY'RE REAL, HONEST" - Benefit Claims For Eyebrow Mascara

"THEY'RE REAL, HONEST" - Benefit Claims For Eyebrow Mascara

Was shopping around and saw this advertisement. Seriously....
Which one did you look at?
Which one did you look at?
Benefit always has tongue-in-cheek advertisements or product names. I thought they were selling breast enhancement roll-ons (you only saw the eyelashes? Come on!)
This product promises to "lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!" *Raises eyebrows* In my opinion, most eyebrow mascaras promise the same thing.
Apparently, 1 is sold every 10 seconds, they claim. With such an ATTRACTIVE advertisement and claim, I will try it out one of these days.
I do think this is priced pretty cheap for a Benefit product, though.
If it's your first time using an eyebrow mascara though, I suggest you try out Clio's eyebrow mascara for starters. The Korean product retails for cheaper at Watsons Singapore and is better worth your money as a first-try product.
Comparison between Etude House's eyebrow mascara and Clio's eyebrow mascara coming up soon. :)
Anyway, I might just get this one day to test it out on my sparse eyebrows. 'They're Real' Eyebrow Mascara retails in Singapore for $16 at Sephora outlets.
To find out more about this US product, visit their product page here.

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