"THEY'RE REAL, HONEST" - Benefit Claims For Eyebrow Mascara

Tuesday, 11 March 2014

Was shopping around and saw this advertisement. Seriously....
Which one did you look at?
Which one did you look at?
Benefit always has tongue-in-cheek advertisements or product names. I thought they were selling breast enhancement roll-ons (you only saw the eyelashes? Come on!)
This product promises to "lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!" *Raises eyebrows* In my opinion, most eyebrow mascaras promise the same thing.
Apparently, 1 is sold every 10 seconds, they claim. With such an ATTRACTIVE advertisement and claim, I will try it out one of these days.
I do think this is priced pretty cheap for a Benefit product, though.
If it's your first time using an eyebrow mascara though, I suggest you try out Clio's eyebrow mascara for starters. The Korean product retails for cheaper at Watsons Singapore and is better worth your money as a first-try product.
Comparison between Etude House's eyebrow mascara and Clio's eyebrow mascara coming up soon. :)
Anyway, I might just get this one day to test it out on my sparse eyebrows. 'They're Real' Eyebrow Mascara retails in Singapore for $16 at Sephora outlets.
To find out more about this US product, visit their product page here.

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